As a strong believer in entrepreneurship, building at Shopify was an opportunity to work on some of the hardest problems facing entrepreneurs and alongside some of the best product and design talent in the industry.

Over six years, I worked across some of Shopify's most ambitious product bets, from scrappy experiments in the Garage to the billion-dollar effort to build a new fulfillment business. I led research and UX across these early-stage initiatives, helping teams uncover opportunities, test ideas quickly, and figure out where and where not to invest.

It was where I developed much of my approach to resourceful innovation: bringing research, design, and product development together to learn quickly, stay close to customer needs, and turn uncertain ideas into increasingly confident product bets.

Roles

UX Manager and UX Research Lead

Impact

• Led the initial multidisciplinary UX team that defined, built, and launched Shopify's billion-dollar fulfillment bet, helping shape a new product and business from the ground up in a complex new logistics space.

• Launched immersive co-creation research and ideation methodologies, immersing development teams with our users and shrinking the distance between our teams and our users.

• Mentored UX craft in resourceful research, unlocking confident decision making in time- and context-constrained environments.

• Led research within Shopify's experimental Garage, helping teams quickly find product-market-fit, and rapidly prototype potential products before committing significant resources.

• Applied service design to improve internal processes, team structures, and service delivery, connecting organizational design to better user experiences.